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Manaagers 3.0 CCrew

How did the crew begin?
At the end of a SemaFor* on management, the
Didier Liautaud
idea of setting up a community seemed like an
Director of Innovation Networks BU
obvious solution for those who wished to continue and community manager
discussions. The Managers 3.0 crew was launched
[email protected]
in 2017. It has 500 members on Yammer, mostly
executives, senior executives and directors, from
all entities and, for the time being, mainly French
speakers. With 130 more active members and a core
of about thirty people involved in concrete projects.
What is its aim?
Our objective is to invent a new model for
organisational structure that is more horizontal
and collaborative. We have a very short manifesto
built around fi ve ambitions that have a real impact
on management on a daily basis, and three simple
ideas – implementing these ambitions in our
immediate environment, sharing, and remaining
humble, because nobody is all-knowing. This
manifesto will evolve as the crew evolves.
How does it work? The crew’s approach is totally
The crew is run with a rotating “catalyst” whose
role is to forge ties. We also have regular meetings in line with our collective
and, for the most involved, a weekly call. Our intelligence mindset. Rather than
approach focuses on emergence – identifying
topics that develop the cause of collective go via the top, our choice is to
intelligence within the company. If one of the
projects takes off, it becomes somebody’s job. let individuals decide for themselves
that it makes sense and renders their
Some examples?
The idea of having a group-wide collective work more interesting and dynamic.
conversation, which led to the Imagine 2030 project, Our ambition is for everyone to join us,
came from our crew. We also sparked a debate on the
B Corp label which will give rise to a SemaFor. And but we have not set a target fi gure.
we are considering another project – creating support
groups to help managers oversee transformation. The crew is a way to develop ideas,
not an end in itself.”

* Think tank on the future with talents chosen specifi cally
for each topic.