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EXPERT OPINION
FOR OVER 20 YEARS BENEDIKT HAS BEEN TAKING AN AVID INTEREST IN COMMUNITIES,
NETWORKING AND THE MULTIPLE WAYS PEOPLE COLLABORATE, IN THE TRUE SENSE OF
THE WORD, AS IN “WORK TOGETHER”. HERE HE SHARES HIS EXPERIENCE.
BENEDIKT BENENATI
In what way are communities
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This need to build communities is simply a response
B B Beenneeennaaatti to the incompatibility of vertical structures with
our digital world which is, by its very nature,
horizontal and community-based. Companies
Interview with are adapting. Their new-found awareness tends
Émilie Trichereau, to vary according to their circumstances.
Communications Manager
Should a community be structured,
In 2016, after several with methods and tools?
years working in internal
communications, cultural
transformation and That’s a hollow debate. It all depends on what is
leadership development at stake. If it is highly strategic then employees
in large French and will sort themselves out so that it works. Because
multinational groups, they will want to and will see it makes sense.
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Benedikt Benenati
neither valuable nor visible, then persisting in
founded his own
creating collaborative tools is a waste of time.
transformation agency
called “Only The
Braves”. His mantra
has always been Are there any other drivers for success?
“connecting people”.
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the facilitator, the person driving connections.
To lead the community, they must be able to
combine digital tools and physical rituals. They also
play a coaching role. It is a proper job that should
be recognised and encouraged by the company
and that should be considered a key step in the
leadership development of high achievers. In the
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