Page 17 - COMMUNAUTES ENGIE GB

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F Forrtissssimmo GGrrouups

What is Fortissimo?
Fortissimo is the name of a commercial coordination
Frédéric de Goyon
program focusing on specialist groups of business
Deputy Director of
developers and salespersons from all ENGIE entities. Fortissimo programs
The community has about 400 members divided
[email protected]
into 13 groups. Every year, a steering committee
reviews the groups, some are abolished and new
ones are formed.
How do these groups work?
The groups are commercially oriented with
topics focusing on market segments, such
as airports, the health sector or the port
industry, and a customer-focused approach.

What are their objectives?
1. To make it easier to share information to improve
our customer knowledge and our understanding of
the positioning of ENGIE entities in each segment.
2. To encourage cooperation between salespersons to
optimise bids for tender by favouring a consortium
mode or, at the minimum, coordinated bids.
3. To pool operational marketing resources Community members provide
to strengthen visibility in the market added value to salespersons by
(brochures, participation in exhibitions
and sector-specifi c events). helping them focus on their customers
How does it work? and therefore get better results.”
We are focused on remaining practical so that we
are useful to salespersons. Every group is chaired
by a representative of an operational entity, who
is mandated to talk about the sector both within
the organisation and externally, and has one or two
group facilitators. Community members are part of
a network and meet up every three months. Any
salesperson, whether a community member or not,
can request operational support from a group.

Originally focused on France, Fortissimo groups are
now open to all BUs and ENGIE entities worldwide.